Monday, 5 March 2018

Pay It Forward JoJo Maman Bébé's FAMTA campaign

Hands up if you've got boxes full of baby/children clothes that are sitting in your loft or cellar? Yep, us too. We've got boxes of them and, although there are definitely certain pieces that hold sentimental value, most are just going to sit there, no longer used, and taking up space until we inevitably get rid of them.


It's a shocking stat that, here in the UK, we dump almost a third of our unwanted clothes in landfill. If you like your figures, that equates to 350,000 tonnes every single year! Here's another stat for you: if we can just extend the lifespan of our clothes by three months we can reduce carbon and water waste by up to 5-10% each year. For us adults it's largely about getting good use out of our clothes but children seem to grow at a rate of knots so it's pretty difficult to do that once you're family is complete.

Step forward JoJo Maman Bébé, who started their FAMTA (From a Mother to Another) campaign in 2015 which has distributed 125,000 pieces of clothing and 21,000 pairs of shoes to children living in crisis in Lebanon, Turkey, the UK and Ireland.

If you want to get involved, you have until 18th March, Mother's Day so it's time to get sorting. They're looking for clothes aged 0-6 years and children's shoes organised into labelled bags containing 4 pieces (i.e. 1-2 years, boys, summer) that can make up one or more outfit. There's a complete checklist on their website, so follow this link for all the information. It's such a fantastic well-thought out campaign and, I know I'm a soppy dote, but the fact that you can help another mother look after her children gives me a lump in my throat, especially when you look at images like the one at the start of this post of a girl in a snowy refugee camp in Jordan with ill-fitting shoes, no coat or even tights/socks. After the weather we've had in the last week, I dread to think how cold she must be.

Anyway, enough of my emotions. Time to get sorting!
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